How Personal Narratives Shape Health
Why do personal stories matter? Personal narratives move people on a different level that facts can not. Whether it is managing stress, trying to quit a nasty habit, or getting vaccinated, people want a sense of community. Storytelling takes hard to absorb health information into relatable experiences, which can inspire change.
Storytelling isn't just a form of art, it is a science. Stories activate several different areas of the brain, including regions associated with emotions and memory. Additionally, our brains try and replicate the experiences we hear about. This allows for empathy, which is a key motivator for behavior change. The more we are pulled into a story, the more likely we are to take action or shift our current beliefs.
In recent years, there has been many examples of real life experiences. One of the most powerful storytelling campaign was #ThisIsMyShot, which was in reference to Covid-19 vaccine shots. This movement allowed for personal vaccine stories, especially from everyday people. This movement turn something that many people were nervous about into something they could relate to with thousands of others.
In a vast sea of health data and jargon, stories can cut through. They make people care, feel seen, challenge stima, and inspire action. To make a change is to be honest. And with that I will be ending this blog. Stay Truthful, Stay Connected.
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